An Ontology-Based System for the Marketing Information Management
نویسنده
چکیده
In the new globalisation context the competition for expanding to new markets becomes sharper for Small and Medium Sized Enterprises. We answer their information needs by building the AMI-SME system. The AMI-SME system is an ontology-based system for the management of marketing information. In the context of this system we show how specially built domain ontologies aid the organization of Small and Medium Sized Enterprises information in a meaningful way. Based on our experience in building the main ontology of the system we argue that the untrained user cannot commit to a formal ontology.
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